Last updated: 12/09/2026

1. Who we are

RMDY. is a trading name of REMEDY FASHION BUSINESS LIMITED, registered in England and Wales under company number 17365967, with its registered office at Swan Building, 20 Swan Street, Manchester, England, M4 5JW. This company is the controller responsible for the personal information described in this policy.

In this policy, “RMDY”, “we”, “us” and “our” refer to that company.

This policy explains how we collect, use, share and protect your personal information when you visit www.rmdyclothing.com, shop with us, contact us or receive our marketing communications. It also explains your privacy rights and choices.

For privacy enquiries or to exercise your rights, email info@rmdyclothing.com or write to us at the address above, marked “Privacy enquiry”.

2. Information we collect

Depending on how you interact with us, we collect:

• Contact and delivery details: your name, email address, telephone number, billing address and delivery address.

• Account and order information: account details, products purchased, order history, delivery instructions, returns, exchanges, refunds and customer preferences.

• Payment information: payment status, transaction references and limited payment details provided by our payment providers. Payment card details are handled by the payment provider you use at checkout; we do not need your full card number to fulfil your order.

• Communications: information you provide when you contact us, including messages, photographs you send about an order, feedback and reviews.

• Marketing preferences: your subscription choices, consent records and requests to stop receiving marketing.

• Technical and browsing information: IP address, browser and device information, approximate location derived from your IP address, pages and products viewed, referring websites and interactions with our website or advertisements. Collection through cookies and similar technologies is subject to the choices and rules explained below.

We receive information directly from you and, where relevant, from our e-commerce platform, payment providers, delivery partners, marketing platforms and analytics providers. These sources may provide payment confirmations, fraud indicators, delivery updates and information about interactions with our advertising.

Where information is necessary to process an order, arrange delivery or meet a legal requirement, we will need you to provide it. Without it, we may be unable to complete your purchase or provide the requested service. Marketing consent is optional.

3. How and why we use your information

We use personal information only where we have an appropriate legal basis. The main purposes and bases are:

Purpose	Legal basis
Process purchases and payments, arrange delivery, and manage returns, exchanges and refunds	Performance of our contract with you; legal obligations where consumer law requires us to act
Set up and administer an account you request, and answer enquiries about a prospective purchase	Performance of a contract or steps you request before entering one
Send order confirmations, delivery updates and essential service messages	Performance of our contract with you
Respond to general enquiries and resolve complaints	Our legitimate interests in providing customer support; contract performance or legal obligations where applicable
Maintain accounting records and comply with tax and other legal requirements	Legal obligation
Protect accounts, investigate suspicious transactions and prevent misuse of our website	Our legitimate interests in protecting customers and our business against fraud and security threats
Analyse sales and customer feedback to improve products and service	Our legitimate interests in understanding demand and improving our business
Send promotional emails or other electronic marketing	Consent, or our legitimate interests in promoting similar products where the customer soft opt-in rules described below apply
Use optional tracking for website analytics, personalised advertising and advertising measurement	Consent
Establish, exercise or defend legal claims	Our legitimate interests in protecting our legal rights; legal obligation where applicable

Where we rely on legitimate interests, we consider how our use affects you and balance our interests against your rights and reasonable expectations.

4. Marketing and your choices

We send promotional emails with your consent, or where the law permits us to market our own similar products to customers under the “soft opt-in”. We use this exception only where we obtained your details directly during a sale or negotiations for a sale and gave you a clear opportunity to opt out both when collecting your details and in each subsequent message.

Where we offer marketing by text or other messaging channels, we will obtain the consent required for that channel.

You can unsubscribe using the link or instructions in a marketing message, or by emailing info@rmdyclothing.com. You can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

You have an absolute right to object to the use of your personal information for direct marketing, including profiling related to that marketing.

Unsubscribing from marketing does not stop necessary messages about an order, refund or account security. We may retain a minimal suppression record so that we continue to respect your choice.

5. Cookies and personalised advertising

Cookies and similar technologies can store or access information on your device. We use essential technologies to operate the shopping basket, checkout, account access and security features.

Optional technologies can help us understand website use, remember optional preferences, show relevant advertisements and measure their performance. We request consent before using optional analytics or advertising technologies. You can refuse these without losing access to the basic shopping service.

You can manage cookies in your browser, although blocking essential cookies may affect checkout or account features.

Where you consent to personalised advertising, advertising partners may receive device identifiers and information about products viewed, shopping activity or purchases. Where enabled, we may also share hashed contact details to match customers with advertising audiences. Hashing transforms an identifier but does not make it anonymous. This information can be used to show or measure relevant RMDY advertisements on other platforms.

6. Who we share information with

We share relevant information with organisations that help us operate the store and provide our services, including:

• Our e-commerce and hosting platform, Shopify.

• Payment providers and fraud prevention services supporting your chosen payment method.

• Fulfilment providers and couriers arranging and delivering orders.

• Customer support, communications and email marketing providers.

• Analytics and advertising providers, subject to the legal bases and choices described above.

• Professional advisers, including accountants, insurers and legal advisers, where necessary.

• Authorities, regulators or other parties where disclosure is required by law or necessary to establish, exercise or defend legal rights.

We limit sharing to information needed for the relevant purpose and put appropriate protections in place. Some providers act on our instructions; others, such as certain payment providers and advertising platforms, may act as independent controllers for their own processing. Their privacy notices explain that processing.

Shopify also processes certain information for its own purposes as described in its Consumer Privacy Policy.

If our business or assets are sold, transferred or reorganised, relevant information may be shared with advisers and a prospective or actual successor where lawful and subject to appropriate safeguards. We will provide information about a change of controller where required. A business transfer does not remove your privacy rights.

7. International transfers

Some providers process personal information outside the UK, including in countries where their infrastructure or support teams are located.

For transfers that require protection under UK data protection law, we use an applicable adequacy regulation or appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission’s Standard Contractual Clauses. Where EU data protection law applies, we use the relevant EU transfer mechanism as well.

You can contact us for information about the safeguards relevant to your data and how to obtain a copy, subject to necessary redactions.

8. How long we keep information

We keep personal information for as long as necessary for the purpose for which it was collected. When deciding retention periods, we consider the type and sensitivity of the information, the service provided, statutory record-keeping requirements and whether information is needed for a complaint or legal claim.

• Order, payment and accounting records: for the applicable statutory accounting and tax record-keeping period, and longer only where needed for an unresolved dispute, investigation or legal claim.

• Account information: while needed to provide the account, followed by any limited retention necessary for outstanding orders, security, legal obligations or claims.

• Customer support records: until the enquiry is resolved and for a proportionate period afterwards where needed to handle follow-up questions, complaints or claims.

• Marketing records: while we have a valid basis to send marketing, with periodic reviews of inactive contacts. After an opt-out, we retain only what is needed to respect it and demonstrate compliance.

• Technical and tracking data: for the period needed for the relevant security or measurement purpose. Cookie durations are explained in our detailed cookie information.

We delete or anonymise information when it is no longer needed. Closing an account does not require us to erase records we must retain by law.

9. Security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure. Access is limited to those who need it for their work.

No website or electronic transmission is completely secure. Keep any account credentials confidential and contact us if you suspect unauthorised use of your account.

10. Your rights

Depending on the circumstances and applicable law, you may have the right to:

• Request access to your personal information and a copy of it.

• Ask us to correct inaccurate or incomplete information.

• Request deletion of information.

• Ask us to restrict how we use information.

• Receive certain information in a portable format or have it transferred to another provider.

• Withdraw consent where our processing relies on it.

You may also object to processing based on legitimate interests for reasons relating to your particular situation. Your right to object to direct marketing is absolute.

Contact info@rmdyclothing.com to make a request. These rights are subject to applicable conditions and exemptions. We may request information reasonably needed to verify your identity.

We normally respond within one month. Where the law allows an extension or adjustment to the response period, we will explain this to you. Requests are normally free of charge.

11. Profiling and automated decisions

We may group customers by purchase history or interactions to make product recommendations and marketing more relevant, subject to the choices described in this policy. Fraud prevention tools may also flag transactions for review.

12. Other websites

Links to other websites or social platforms are provided for convenience. Those organisations are responsible for their own privacy practices. Please read their notices when using their services.

13. Complaints

If you have concerns about our use of your information, contact info@rmdyclothing.com so we can investigate.

You also have the right to complain directly to the UK Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint or call 0303 123 1113. You do not have to complain to us first. Where applicable, you can also complain to the data protection authority in the country where you live or work, or where you believe an infringement occurred.

14. Changes to this policy

We may update this policy to reflect changes to our services, data practices or legal requirements. The date above shows when it was last updated. We will bring material changes to your attention where required and obtain fresh consent if the law requires it.